The Cascade Blog

Ecommerce: Making the Most of SEO and Digital Marketing

The best looking ecomm site in the world is useless if it is set up to drive traffic from both Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Analytics can prove to be an endless rabbit hole of numbers, but there are some top level questions you...

Ecommerce: Customer Buying Process

Ecomm shopping cart abandonment rates hover around 70%. While there’s a fair amount of window shopping that is factored into that stat, the top reason for leaving a cart “extras costs too high.” That includes fees, tax and shipping. Other reasons for...

Ecommerce: Let's Talk Product

Wrangling the product mix of any ecomm program can be a daunting task. There are many factors in play and variables to consider. Here are a few major items to consider… 1. How are products categorized? Are they group by product type? Use? Gender? Are there...

Ecomm Six Part Series: Focus on Navigation

Ecommerce programs can take a multitude of shapes and sizes. It’s a never-ending process of building, evaluating and adjusting to make the buying process better, faster and more convenient for the end user.   The Cascade Web Dev...

Trending on the Train: October Newsletter

New client work and awesome new street art on our rail car offices are just a few things trending on the train. Check it out! http://bit.ly/CWD-OCT  

B Corp Life: Focus on Governance

As part of our ongoing commitment to living our B Corp values, we’d like to take a look at what Governance means to us and how we act on it on ongoing basis. As defined by Investopedia, ‘Corporate governance is the system of rules, practices and...

Back to school with Central Catholic High School

Just in time for the new school year we launched a new site for the Portland’s Central Catholic High School (CCHS). The old site was showing its age...difficult to navigate and not mobile friendly. The new site, built on Cascade’s Evergreen platform is...

Ben Talks Agency Culture on The Dendrocast

Our own Ben McKinley was interviewed recently for the first episod of a new podcast, The Dendrocast. This agency-focused podcast covers everything to do with the evolution of creative agencies, PR firms and all things communications. Ben sits down with Zach Hyder to...