The Cascade Blog

A practical guide to protecting SEO during a website redesign or CMS migration, including URL preservation, 301 redirects, content changes, internal linking, Core Web Vitals, sitemaps, and post-launch monitoring.

A practical guide to UI design principles that improve usability, including visual hierarchy, typography, color, spacing, buttons, consistency, accessibility, and responsive interface design.

A practical guide to improving website user experience through clearer navigation, stronger content structure, accessibility, responsive design, better forms, and more intuitive user journeys.

Fewer than 10% of the sources AI engines cite rank in Google's top 10 for the same query. We break down how AI visibility (GEO) differs from traditional SEO, and the practical steps that get your organization named in AI answers.

Not every aging CMS needs to be rebuilt. This guide explains how to tell when website optimization is enough and when platform limitations, security, maintenance costs, or technical debt make a rebuild the better long-term choice.

A 2026 guide to the top CMS developers in Portland, Oregon. Compare strengths, specialties, and the right fit for your next content management project.

A reflection on Cascade’s journey from its early days as a small, scrappy operation to a long-standing web development partner focused on building lasting relationships and practical solutions. The piece highlights how the company’s core approach—staying grounded, building what works, and focusing on long-term value—has remained consistent even as the digital landscape evolves. It also touches on the current shift toward AI-driven search and how that is beginning to change how businesses are discovered and evaluated online.

A look at some of the top WordPress development agencies in Portland, Oregon, including what sets them apart and what to consider when choosing a long-term web development partner for complex website and CMS projects.