The Cascade Blog
Winter OR: Observations from Denver
The merging of Outdoor Retailer (OR) and SIA Snow Show in 2018 ushered in significant change to a longstanding tradition of trade shows in the outdoor industry. OR moving from Salt Lake City to Denver and merging with SIA was only one indicator of an industry facing...
Ecommerce: Six Key Areas to Consider
Ecommerce programs can take a multitude of shapes and sizes. It’s a never-ending process of building, evaluating and adjusting to make the buying process better, faster and more convenient for the end user. The Cascade Web Dev team has...
Ecommerce: Focus on Dealers
If your brand sells beyond ecommerce whether it’s through dealers or other sites, there are considerations to keep in mind when it comes to marketing, dealer relations and pricing. A few we like to discuss in the strategy and planning process with our clients...
Ecommerce: Fulfillment and Shipping
Fulfilment and shipping are, in the truest sense of the term, delivering on your brand promise. Once the sale is made, delivering the product requires internal coordination and external communication. Some major issues to address include; 1. How is your...
Ecommerce: Making the Most of SEO and Digital Marketing
The best looking ecomm site in the world is useless if it is set up to drive traffic from both Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Analytics can prove to be an endless rabbit hole of numbers, but there are some top level questions you...
Ecommerce: Customer Buying Process
Ecomm shopping cart abandonment rates hover around 70%. While there’s a fair amount of window shopping that is factored into that stat, the top reason for leaving a cart “extras costs too high.” That includes fees, tax and shipping. Other reasons for...
Ecommerce: Let's Talk Product
Wrangling the product mix of any ecomm program can be a daunting task. There are many factors in play and variables to consider. Here are a few major items to consider… 1. How are products categorized? Are they group by product type? Use? Gender? Are there...
Ecomm Six Part Series: Focus on Navigation
Ecommerce programs can take a multitude of shapes and sizes. It’s a never-ending process of building, evaluating and adjusting to make the buying process better, faster and more convenient for the end user. The Cascade Web Dev...