The Cascade Blog
Creating an Effective Website in 2024: A Comprehensive Guide
In 2024, building an effective website involves a mobile-first approach, cutting-edge technology, and a deep understanding of user needs. Speed, security, and quality content are essential for a superior user experience and search engine ranking. Continuous...
Unwrapping Black Friday's Digital Surge
Ah, Black Friday—the shopping extravaganza that sets pulses racing and wallets itching. In the digital age, this retail frenzy isn't just confined to bustling stores; it's migrated into the ever-expansive realm of cyberspace, igniting a digital...
Rebranding to "X": Does It Stir Solutions or Confusion?
Hey, my fellow curious minds! Today, I want to dive into a captivating topic that has the business world buzzing – rebranding. You know, when those big, successful brands decide to switch things up and leave us wondering if it's a brilliant move or just a...
Embracing Creativity and Efficiency: Adobe's AI-Powered Generative Fill in Photoshop
Opinions about AI are as wide-ranging as the use cases for AI! Despite efforts to govern and create policies around its implementation, many still fear the Terminator-esque dark sides portrayed in popular culture. ? Nevertheless, let's shift our focus to the...
We started a podcast!!
Check out The WebWell Podcast! Episode 1 - "WebWell 101 & Why you should care?"
Macadam Forbes updates
& adding some last minute sizzle!
This spring the amazing duo of Cindy (Director of Operations) and Raymi (Marketing Manager), asked us to add a little "sizzle" to their website... (a site we built in 2018). The sizzle would consist of some visual updates and a reduction in some overall page scroll. To...
Moving from Google's Universal Analytics to the NEW GA4!
Google is sunsetting Universal Analytics in the coming year and will begin focusing on their next-generation analytics experience called GA4. Now, GA4 isn’t anything new, however, it’s dramatically more powerful and flexible than its...
