The Cascade Blog

Putting it all together; how to keep your data safe

What if part of the problem with security is that it's made more complicated than it really needs to be?  Here are five simple steps you can take that make security easier AND more effective. Forget the complex...

Raising the Bar with the Multnomah Bar Association

Our longtime client, The Multnomah Bar Association (MBA) has been serving the local legal and private community for more than 100 years and the time had come to bring their website up to date to match the services they provide. Our challenges included creating a...

Diversity, Equity and Inclusion: The Journey Continues

Becoming a B Corp in December 2017 was both an accomplishment and new challenge for Cascade Web Development. On the one hand, we’d earned a place at a table we’d worked hard to achieve through doing things a bit different every day. We quickly realized we...

Winter OR: Observations from Denver

The merging of Outdoor Retailer (OR) and SIA Snow Show in 2018 ushered in significant change to a longstanding tradition of trade shows in the outdoor industry. OR moving from Salt Lake City to Denver and merging with SIA was only one indicator of an industry facing...

Ecommerce: Six Key Areas to Consider

Ecommerce programs can take a multitude of shapes and sizes. It’s a never-ending process of building, evaluating and adjusting to make the buying process better, faster and more convenient for the end user.   The Cascade Web Dev team has...

Ecommerce: Focus on Dealers

If your brand sells beyond ecommerce whether it’s through dealers or other sites, there are considerations to keep in mind when it comes to marketing, dealer relations and pricing. A few we like to discuss in the strategy and planning process with our clients...

Ecommerce: Fulfillment and Shipping

Fulfilment and shipping are, in the truest sense of the term, delivering on your brand promise. Once the sale is made, delivering the product requires internal coordination and external communication. Some major issues to address include;   1. How is your...

Ecommerce: Making the Most of SEO and Digital Marketing

The best looking ecomm site in the world is useless if it is set up to drive traffic from both Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Analytics can prove to be an endless rabbit hole of numbers, but there are some top level questions you...