The Cascade Blog

In 2024, building an effective website involves a mobile-first approach, cutting-edge technology, and a deep understanding of user needs. Speed, security, and quality content are essential for a superior user experience and search engine ranking. Continuous optimization based on analytics ensures the site remains effective and relevant in the fast-evolving digital world.

Ah, Black Friday—the shopping extravaganza that sets pulses racing and wallets itching. In the digital age, this retail frenzy isn't just confined to bustling stores; it's migrated into the ever-expansive realm of cyberspace, igniting a digital...

Hey, my fellow curious minds! Today, I want to dive into a captivating topic that has the business world buzzing – rebranding. You know, when those big, successful brands decide to switch things up and leave us wondering if it's a brilliant move or just a...

Opinions about AI are as wide-ranging as the use cases for AI! Despite efforts to govern and create policies around its implementation, many still fear the Terminator-esque dark sides portrayed in popular culture. ?  Nevertheless, let's shift our focus to the...

Check out The WebWell Podcast! Episode 1 - "WebWell 101 & Why you should care?"

This spring the amazing duo of Cindy (Director of Operations) and Raymi (Marketing Manager), asked us to add a little "sizzle" to their website... (a site we built in 2018). The sizzle would consist of some visual updates and a reduction in some overall page scroll. To quote Cindy,

  Google is sunsetting Universal Analytics in the coming year and will begin focusing on their next-generation analytics experience called GA4. Now, GA4 isn’t anything new, however, it’s dramatically more powerful and flexible than its...

Hear what Luis thought about interning with Cascade.