The Cascade Blog
The way people discover information online is changing. Generative Engine Optimization (GEO) is reshaping how websites show up — not in lists of links, but in AI-generated conversations. At Cascade, we’re exploring what that means for design, structure, and storytelling, finding new ways to make sure your voice is heard in this next era of the web.
Good design doesn’t just look better — it feels better. The Aesthetic-Usability Effect explains why visually appealing experiences inspire trust, patience, and engagement. At Cascade, we see beauty and usability as inseparable—working together to make the web feel effortless and human.
We’re excited to announce a new chapter in our journey: we’re (informally) adding “Design” to our name, becoming Cascade Web Design & Development. This subtle yet powerful shift reflects our commitment to delivering beautifully crafted, high-performing websites under one cohesive roof. Our new identity underscores the growing importance of seamless collaboration between artful design and robust development. Keep reading to learn what this means for you, our valued clients.
We’re thrilled to share our brand refresh process with you! This isn’t just about a new look—it’s about showing who we are now and where we’re headed. We’ve taken a close look at our values and how we serve our clients, and we can’t wait to roll out these updates together.
Rebranding goes beyond updating a logo—it's about redefining your brand's identity. In our latest blog post, Simon discusses the challenges and strategies that have shaped Cascade Web Development's rebranding journey. Perfect for creatives looking to navigate their own rebrand with confidence.
Cascade Web Development has rolled out significant updates to its Evergreen platform, focusing on enhancing user experience. Key improvements include a more flexible sign-in process, a clear visual cue to distinguish between staging and live sites, and a refreshed interface with an option for dark mode. Additionally, new features like module groups for better organization and a relocated asset manager improve functionality. The updates will begin rolling out on August 28th, with user feedback playing a crucial role in future developments.
In the face of economic uncertainty, Ben from Cascade shares five strategies for strengthening businesses. These include overhauling internal processes, updating the brand, conducting regular website audits, embracing innovation, and solidifying partnerships. Drawing on 25 years of experience, Ben emphasizes the importance of using challenging times as opportunities for growth and improvement, ensuring long-term success and resilience.
ChatGPT and Ben share insights on keeping websites relevant. ChatGPT suggests responsive design, fast loading speeds, SEO best practices, accessible design, and scalability. Ben adds his commentary, emphasizing the immediate need for responsive design, the critical importance of fast load times due to Google's standards, and the value of choosing the right technology and team for scalability and flexibility. This comparison highlights both AI's structured advice and Ben's practical, real-world insights.