Our Process
How We Work
At Cascade, every project follows a clear arc—an intentional blend of strategy, creativity, and engineering. Much like our palette transitions from sky-blues to sunset-oranges, our process moves fluidly from insight to execution, illuminating the path to digital excellence.
We don’t treat strategy, design, and development as silos. Instead, we integrate them from day one. That synergy ensures every deliverable is thoughtful, functional, and beautifully built to evolve.
1. Discover & Define
Purposeful conversations deliver actionable insights We start by listening—with curiosity and intention. Through workshops, stakeholder interviews, and data-driven audits, we uncover the realities of your business, users, and systems. From these insights, we create a roadmap that aligns business goals with technical feasibility and user expectations. Every next step stems from clarity and shared understanding.Activities: Stakeholder interviews > Analytics & technical audits > Goal alignment workshops > Success metric definition
2. Design & Prototype
Ideas made tangible—before any code - Wireframes evolve into responsive, branded comps. Interactive prototypes help you visualize the flow and functionality early—offering room for collaboration and refinement before development begins.We focus on accessibility, performance, and visual clarity—ensuring the experience is inclusive, responsive, and crafted with care.
Activities: UX/UI design > Prototyping & feedback loops > Design systems & component strategy > Accessibility-first review
3. Build & Integrate
Engineered to perform, built to scale - Our developers work shoulder-to-shoulder with designers, translating every interface into clean, maintainable code. Whether it's a robust marketing site or an application integrated with CRMs and ERPs, our builds are always purpose-driven.With Evergreen, WordPress, or other modern frameworks, we deploy scalable CMS solutions tailored to your workflow—minus the bloat.
Activities: Custom development > CMS implementation > System integrations > Performance optimization & testing
4. Launch & Evolve
Go-live isn’t the end—it’s the ignition point - Once we deploy, we monitor and iterate on our results. Real-world data reveals real user needs. We fine-tune, enhance, and build new features in rhythm with your goals.Sites we build don’t stand still—they grow with your business.
Activities: Launch QA & deployment > Uptime monitoring > Analytics reviews > Ongoing enhancements & support
"We chose Cascade for their consistent quality, reliable service, and responsive, professional team. They've earned our trust over the years."
Nakia Bradley-Lawson - Director of Operations, Gevurtz Menashe (Cascade client since 2011)