Cascade's (Re)Fresh 👉 "The Cascade Brand"



Now that it’s been an exciting 8+ months since we began to (Re)define our brand. (Making every effort between prioritizing client work of course.) I remember when I first joined the team: I was immediately struck by how remotely close-knit and enthusiastic everyone was about doing good, meaningful work. That sense of camaraderie hasn’t changed a bit—and we want our updated brand to celebrate that spirit and show you exactly who we are today.

 

Here's how WE see the Cascade brand;


[Value: A Small But Mighty Team]
One thing we’ve never lost sight of is the “small team” advantage. There’s something really satisfying about working without layers of agency bloat. We build strong relationships by getting to know our clients, understanding their needs, and treating each project like our own. Our goal is to keep things personal and effective, which means more focus on delivering exactly what you’re looking for.

[Experience: Learning, Growing, and Thriving]
Cascade has been around for 24+ years, and many of us have been here together for well over a decade. We added dedicated design expertise about four years ago, expanding our skills and creativity. Through the years, we’ve intentionally taken on projects that align with our strengths—and we’ve worked hard to optimize our roles so that each new challenge helps us grow.

[Stability: We’ve Got Your Back]
Even though we’re not a huge corporation, our track record speaks for itself. Our CMS and hosting solutions have proven reliable time and again, and we’ve built relationships with some clients for 22 years—and counting! That continuity is crucial when teams change and new people step in. We make sure your site can evolve gracefully, without starting from scratch each time.

[Trustworthy: Promises Made, Promises Kept]
We take our commitments seriously. When we say we’ll handle your website, we mean it. From hosting and support to ongoing audits and improvements, we’re right there with you. We believe in ownership—once we build your site, we don’t launch it and walk away. Instead, we nurture and improve it as your needs grow or shift.

[Accessible: No Red Tape Here]
Because we’re a small, hands-on team, you’ll never struggle to find the right person to talk to. There are no layers of titles or confusing roles to maneuver. We think of it like sitting down at the kitchen table rather than waiting in a fancy lobby—easy, friendly, and straightforward.

[Scalable: Ready to Grow With You]
We can handle everything from public-facing brand sites to complex, multi-language platforms. If you want to tech-enable your business with API integrations or custom tools, we’ve got you covered. Our platform is built to flex as your business grows, so you’re never stuck in a box when it’s time to scale. 

However, we're also equally felxible and equiped to tackle the needs of our clients in a number of other CMS platforms. We understand the need to meet organizations where they're at and often, that means working in a number of other CMS platforms. It's safe to say, it's all in our "wheelhouse."

[Futureproof: Always Looking Ahead]
We keep up with evolving web standards, design trends, and new compliance requirements. That’s why we offer audit services to make sure your site doesn’t collect dust. We want to help you stay ahead of the curve and be confident in the solutions we provide.

Reflecting on all of these strengths reminds me why I’m so excited about Cascade’s future—and my role in it. Our brand refresh is more than a logo tweak or a color palette adjustment. It’s our promise to keep honoring the same values we’ve always had: personal connections, technical excellence, and reliability that stands the test of time. We can’t wait to share this next chapter with you.

Stay tuned for more insights into our refreshed brand. As always, thanks for being part of the Cascade journey. We’re looking forward to what’s next!

 

Cheers, 
Simon