The Cascade Blog
Mobile Friendliness: 'Mobilegeddon' Is Upon Us
As we wrote about back in March, tomorrow Google will roll out an update to mobile search algorithms, giving precedence to websites that the search engine sees as mobile optimized. According to one study, mobile devices will make up for half of paid search clicks by...
All Aboard!
Andy Pullen Joins The TeamWhen it comes to attracting high quality tech talent, Cascade has no problem filling seats on the train. This week Andy Pullen joined the crew, bringing PHP coding experience and detailed technical proficiency. But mostly, he’s just a...
Google says you best be mobile - friendly by April 21
Google Webmaster Tools is sending out notifications to web site owners lacking mobile-friendly sites in advance of the April 21st algorithm change that will penalize sites that are not mobile-friendly in mobile search results (this is not expected to affect desktop or...
Converting Web Traffic Into Customers - Omnichannel Trends in the Outdoor Industry
Ben McKinley travelled to the 2015 Snowsports Industry Association Snow Show in Denver again this year to support clients and drool over next year's gear. He also presented on the topic of Converting Web Traffic to Customers:...
Google Warns Non-Mobile-Friendly Sites
It's time to get friendly! Mobile-friendly, that is. Recently Google has been notifying non-mobile-friendly sites where "critical mobile usability errors" have been...
The Train's Newest Passenger: Scott 2.0
cascade welcomes aboard Scott 2.0! Just before the new year, the train made a stop to send off Scott Lansing, and to welcome aboard Scott Peerman. In order to gain a little more insight on Scott 2.0 (also known as S2P2), we recently asked him 10 prying...
Year in Review
Before welcoming the new year with open arms, we wanted to take a look back and reflect on an amazing 2014. It was a year full of everything "new". New partners. New clients. New team members. As well as new successes and challenges. We can’t thank our...
4 Insights from 2014 Black Friday and Cyber Monday
We hope everyone had a great Thanksgiving! We just came out of our tryptophan coma to put together a few insights from sources reporting on 2014's Black Friday and Cyber Monday that we thought you may find interesting: 1) CNN reported...