Website Strategy

Before a website can be designed or developed, it needs a clear direction. Our strategy services help organizations align goals, understand audiences, evaluate existing content, and create a roadmap for success.

Services may include: Discovery Workshops → Stakeholder Interviews → Website Audits → Information Architecture → Sitemap Development → Content Planning → Technical Planning → Strategic Roadmapping
 

Website Design

Effective websites balance aesthetics, usability, and accessibility. Our design process focuses on creating intuitive user experiences and visual systems that help visitors engage with content and accomplish their goals.

Services may include: User Experience Design → User Interface Design → Wireframing → Responsive Design → Design Systems → Accessibility Considerations → Interactive Prototyping → Visual Design
 

Website Development

A great design needs a strong technical foundation. We build custom websites that are secure, scalable, accessible, and easy to manage while supporting the unique requirements of each organization.

Services may include: Front-End Development → Back-End Development → CMS Implementation → Custom Functionality → Third-Party Integrations → API Development → Performance Optimization → Accessibility Compliance

Evergreen CMS

Evergreen is Cascade's proprietary content management system, built and continuously refined through years of real-world website projects. Designed long before today's modular page builders became commonplace, Evergreen was created to give organizations greater flexibility, stronger governance, and a better experience for both content editors and administrators.

Unlike off-the-shelf platforms, Evergreen continues to evolve based on the needs of our clients, incorporating modern capabilities while maintaining the security, flexibility, and ease of use organizations depend on to manage their digital presence with confidence.

Services may include: Content Management → Modular Content Blocks → User Permissions → Workflow Management → Single Sign-On → Content Governance → Security Configuration → CMS Training

CMS Platform Services

Not every organization uses the same content management system, and not every website requires a platform change. We help organizations evaluate, optimize, support, and migrate a wide range of CMS platforms, ensuring content editors and administrators have the tools they need to manage websites efficiently and effectively.

Services may include: WordPress Development → HubSpot CMS Solutions → Webflow → Drupal → Squarespace, Wix, and other boxed solutions → CMS Evaluations → Platform Migrations → Workflow Optimization → Content Governance → User Permissions → CMS Training

AI Visibility (GEO)

Search is evolving. Our AI Visibility services help organizations improve how their content is discovered and referenced by AI-powered search experiences such as ChatGPT, Google AI Overviews, Perplexity, and other emerging platforms.

Services may include: AI Visibility Audits → Content Structure Reviews → Citation Opportunity Analysis → Schema Recommendations → Content Discoverability Assessments → GEO Recommendations
 

Website Audits

A website audit provides a clear picture of what's working, what's not, and where opportunities exist. Our audits evaluate websites from multiple perspectives to help organizations make informed decisions about future improvements.

Services may include: Technical Audits → Content Audits → User Experience Reviews → Accessibility Audits → SEO Reviews → Analytics Evaluation → Strategic Recommendations
 

SEO Services

Search engine optimization starts with a strong technical foundation. Our SEO services focus on website structure, content organization, and best practices that help search engines understand and index content.

Services may include: Technical SEO Reviews → Metadata Optimization → Internal Linking → Heading Structure Reviews → Content Organization → Search Visibility Recommendations

Integrations & Automation

Modern websites often rely on multiple systems working together. We help organizations connect their websites with the tools and platforms they depend on to improve efficiency and create better user experiences.

Services may include: CRM Integrations → Single Sign-On (SSO) → Marketing Automation → Membership Platforms → Booking Systems → E-Commerce Integrations → API Development → Workflow Automation

Hosting & Maintenance

Reliable hosting and proactive maintenance help ensure your website remains secure, stable, and available. Our hosting and maintenance services provide the foundation needed to keep websites performing at their best.

Services may include: Managed Hosting → Security Monitoring → Software Updates → Backups → Uptime Monitoring → Performance Monitoring → Technical Support → Maintenance Planning

Website Support & Enhancements

Websites are never truly finished. Our support and enhancement services help organizations continuously improve their websites through new features, functionality updates, content improvements, and ongoing technical support.

Services may include: Feature Enhancements → Landing Page Development → Content Updates → Functionality Improvements → Technical Support → Performance Optimization → Consulting Services → Ongoing Improvements

Content Migration

Migrating content is often one of the most complex aspects of a website project. We help organizations move content, media, and documents while preserving structure, accuracy, and usability.

Services may include: CMS Migrations → WordPress Migrations → PDF-to-HTML Conversions → Content Consolidation → URL Planning → Migration Support

CMS Training

A content management system is only effective when people know how to use it. Our training services help teams confidently manage and maintain their websites.

Services may include: Administrator Training → Content Editor Training → Documentation Development → Workflow Guidance → New Staff Onboarding → Refresher Sessions

Analytics & Reporting

Understanding how visitors interact with your website helps inform better decisions and continuous improvement.

Services may include: Analytics Configuration → Goal Tracking → Event Tracking → Dashboard Development → User Behavior Analysis → Reporting Reviews

Technical Consulting

Sometimes organizations need expert guidance before committing to a larger project. Our consulting services help teams evaluate options, solve technical challenges, and make informed digital decisions.

Services may include: Platform Evaluations → Architecture Planning → CMS Consulting → Integration Planning → Security Guidance → Strategic Recommendations

Performance Optimization

Fast websites create better user experiences and often perform better in search results. We help identify opportunities to improve speed, efficiency, and reliability.

Services may include: Performance Audits → Core Web Vitals Improvements → Asset Optimization → Caching Strategies → Database Reviews → Speed Recommendations
 

Performance Optimization

Fast websites create better user experiences and often perform better in search results. We help identify opportunities to improve speed, efficiency, and reliability.

Services may include: Performance Audits → Core Web Vitals Improvements → Asset Optimization → Caching Strategies → Database Reviews → Speed Recommendations

Security Hardening

Website security requires ongoing attention. Our security hardening services help organizations identify vulnerabilities, strengthen defenses, and implement best practices that reduce risk and improve long-term resilience.

Services may include: Security Assessments → Vulnerability Reviews → Access Control Audits → User Permission Reviews → Security Configuration Improvements → Risk Mitigation Recommendations

Workflow Remediation

Inefficient workflows can create bottlenecks, increase administrative overhead, and introduce unnecessary risk. We evaluate existing processes and recommend improvements that make content management more efficient and sustainable.

Services may include: Workflow Assessments → Publishing Process Reviews → Permission Audits → Content Governance Recommendations → Editorial Workflow Optimization → Operational Efficiency Improvements

Technical Debt Reduction

Over time, websites often accumulate outdated code, unsupported integrations, and legacy functionality that becomes increasingly difficult to maintain. Our technical debt reduction services help organizations identify and prioritize improvements that support long-term platform health.

Services may include: Legacy Code Reviews → Technical Assessments → Integration Evaluations → Refactoring Recommendations → Platform Optimization Planning → Modernization Roadmaps

Platform Stabilization

A stable platform creates a better experience for both users and administrators. We help organizations improve reliability, maintainability, and performance through targeted assessments and recommendations.

Services may include: Performance Reviews → Infrastructure Assessments → Platform Health Evaluations → Reliability Improvements → Maintenance Planning → Stability Recommendations

Operational Governance Improvements

Strong governance helps organizations manage websites more effectively and consistently. We work with teams to establish standards, permissions, and processes that support long-term success.

Services may include: Governance Assessments → Role & Permission Reviews → Content Ownership Planning → Workflow Documentation → Policy Recommendations → Operational Standards Development

Legacy System Modernization

Outdated platforms and processes can limit growth and create unnecessary risk. We help organizations evaluate current systems and develop practical roadmaps for modernization.

Services may include: Platform Evaluations → Technology Assessments → Migration Planning → Modernization Roadmaps → System Consolidation Strategies → Future-State Recommendations