Ecommerce: Let's Talk Product

Wrangling the product mix of any ecomm program can be a daunting task. There are many factors in play and variables to consider. Here are a few major items to consider…

1. How are products categorized? Are they group by product type? Use? Gender? Are there multiple products sold together and separately?

2. What type of search, filter and/or tags should be used to expedite user navigation?

3. What will product pages contain? Multiple images and video? Customer reviews?

4. What are the opportunities to cross promote other products or pages?

5. How will inventory be tracked? How should product availability be communicated to the customer?

For other product considerations and thoughts on how to build and improve your ecomm program, download our comprehensive guide. Have specific ecomm challenges of your own? Drop us a line.