Ben McKinley travelled to the 2015 Snowsports Industry Association Snow Show in Denver again this year to support clients and drool over next year's gear.
He also presented on the topic of Converting Web Traffic to Customers: Omnichannel Trends in the Outdoor Industry. He shared the stage with Adam Lewis of Foghorn Labs, in front of a good crowd of people representing brands, retailers and other marketing professionals.
In case you missed it, you can thumb through the deck here. Much of the presentation meat is not represented in these slides. Ben would be happy to share deeper insights if you're interested.
Converting Web Traffic Into Customers - Omnichannel Trends in the Outdoor Industry