My fingers aren’t exactly dainty. Zooming in and out on my phone to fill out an online order form is painstaking. It’s time I’d rather spend elsewhere, and it’s annoying, so when I find an online shopping experience optimized for the mobile user, I’m relieved (it’s the little things).
Below is a quick and dirty list of stats and brands that support the rise of mobile commerce, or “mcommerce,” demonstrating efforts going into effortless mobile shopping.
- In 2013, retail mcommerce (products and services purchased on mobile devices) increased 70%, reaching $42.13 billion.
- Almost half of travelers in 2013 began the planning process on one device and completed it on another.
- Flash-sale retailer Rue La La increased conversion rates by 10% using a tool that collects user data from multiple locations.
- Delta Airlines converted about 39% of its desktop customers to app users.
- Two months after launching its own social network, Sephora garnered 47% of its traffic from mobile users.
- In the past three months, 76% of smartphone users in China made a mobile purchase (as of April 2014).
If you care about customer service, you care about customer experience. Since customers increasingly use mobile devices for online shopping and browsing, service and experience are one in the same.
If ecommerce is a standard, mcommerce is a given. Give this experience to your customers and they’ll appreciate the ease of use and experience associated with your brand.