One Engine, Many Brands
Multisite Architecture for a Multi-Brand Distributor
Helmet House is the U.S. distributor for Shoei helmets, Tourmaster riding gear, Kriega bags, and other respected names in the powersports industry. Each brand has its own voice and audience, but they all share a central backbone: Helmet House. That centrality was missing from their digital infrastructure.
Before our redesign, the company was juggling multiple disparate websites—each on its own platform, with its own quirks, content workflows, and update schedules. That made it hard to maintain consistency, and even harder to evolve.
We worked with their team to rebuild everything within a unified system using Evergreen, our custom CMS. A multisite structure lets us support each brand’s individual identity while tying them all together in a single administrative interface. Now the Helmet House team can leverage investments across all websites, update content across brands without repeating work, push new features globally, and manage everything from one place.
The shared backend doesn’t mean everything looks or works the same on the frontend. Shoei's site prioritizes product storytelling and design simplicity, while Tourmaster and Cortech emphasize gear specs, modular layouts, and rider-focused content. We made space for that kind of differentiation without sacrificing ease of use.
The result is a flexible ecosystem built for growth. Helmet House can launch new brand sites, seasonal campaigns, or special product collections without starting from scratch. And as a bonus, the development and QA process has become faster and more consistent.