
Macadam Forbes Website Refresh
Macadam Forbes has shaped Portland’s commercial real estate scene for more than four decades, and its website is where every deal now begins. Our original Evergreen build in 2018 gave brokers a seamless property feed and the marketing team point-and-click control. By summer 2022, Director of Operations Cindy Leitner and Marketing Manager Raymi wanted the site to feel livelier—“more cowbell,” in Cindy’s words.
Working against a tight anniversary launch deadline, we:
- Rescaled listing photos, refreshed button styles, and tightened agent-card layouts.
- Deconstructed a retro postcard ad into layered artwork and built a looping GIF with subtle parallax and glitch textures for the homepage hero.
- Converted scanned 1980s print ads into a slow-fade video banner for the About page, complete with a grainy TV-screen effect.
The revamped site went live two days before the firm’s July anniversary. Cindy sent this note of thanks—quoted here exactly as she wrote it:
“Back in 2018, we partnered with Cascade Web to create our website. Together we were able to create a website that was easy to maintain and beautifully designed. Over the years, Cascade Web has helped us with small tweaks and adjustments, but it needed a refresh to make it more dynamic.
As a small company, updating our website to stay fresh and relevant is not something we can readily dedicate time and resources to. Additionally, redesigning a website can be costly. Cascade Web was able to evaluate the current website and offer cost-effective changes that would add the ‘sizzle’ we were looking for without having to do a complete overhaul.
Our concept was to add video to our home page and our About Us page, but we ran into last-minute production issues that would keep us from meeting the launch deadline. Cascade Web quickly presented a temporary fix using creative, out-of-the-box ideas which could easily be executed to meet our deadline. Two weeks later, we were able to launch a refresh of our website to match up with our birthday celebration ad campaign.
The best part of working with Cascade Web is that their devotion to what is most important to us is most important to them. They strive to understand our company culture and dedicate their efforts to maintaining that integrity in what they produce.”
The project proves that even a well-loved site can gain new life with focused creative updates—delivered fast, on budget, and true to brand.