E-commerce

BCS America: Powering a Modern Tractor Brand with an Evergreen Engine

BCS America is the North-American importer of the Italian-made BCS Two-Wheel Tractor, a machine that powers dozens of PTO-driven attachments for soil-working, mowing, snow removal, and more.

By 2020 the company’s WordPress site could no longer keep pace with a growing product line and dealer network, so BCS turned to Cascade for a complete rebuild.

Goals we tackled

  • Customer experience – Make it effortless to compare tractors, price attachments, and request quotes.

  • Dealer enablement – Provide gated access to parts lists, localized pricing, and saved customer builds.

  • Admin control – Give non-technical staff drag-and-drop freedom to launch promotions, upload manuals, and post support videos.

What we delivered

  • Evergreen migration & redesign – A responsive interface and component library that keeps pages light, accessible, and SEO-ready.

  • Build-Your-BCS configurator – Lets prospects assemble a tractor package and save it for follow-up, while dealers can duplicate the build and add local fees. bcsamerica.com 

  • Enhanced dealer locator – Geo-targeted pricing and expanded search radius help rural users find the nearest stocking dealer.

  • Customer profile tools – Online registration, warranty look-ups, and a growing knowledge base of how-to content.

  • Ongoing support – Hosting, security updates, and analytics reviews keep the site humming while BCS focuses on machines.

Impact so far

The Evergreen site launched in 2021 and now serves as a single hub for shoppers, owners, and dealers. Pages load in under two seconds on mobile; configurator leads arrive pre-qualified; and the in-house team can update content in minutes instead of hours. With the digital foundation in place, new features—like an interactive warranty checker—roll out swiftly without costly rebuilds.

Design & asset recommendations

  • Hero photography: Full-width, high-contrast images of a two-wheel tractor mid-field demonstrate versatility and pair perfectly with the brand’s red-and-blue palette.

  • Animated attachment icons: Simple SVG line drawings that animate on hover help users grasp the breadth of PTO implements at a glance.

  • Dealer-locator map tiles: Use a desaturated terrain style so the red dealer pins pop, improving usability for rural visitors.

Services provided: digital strategy, UX copy, Evergreen design & development, product-data architecture, performance & SEO optimization, hosting, and ongoing support.