Sugar Wheel Works

Custom Wheel Configurator Solution

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Sugar Wheel Works is a local bike shop that actively supports & sponsors community programs in Portland, practices sustainability, and is committed to designing & building great bike wheels.

The challenge: Sugar's (human) wheel builders have an uncanny, encyclopedic knowledge of which components are compatible with which, and which components not to combine even if they are technically compatible. Working closely with them, we created an application that mirrors their expertise and allows customers to experiment with different complex combinations on their website before submitting it to the humans at Sugar.
2100 SE Water Ave
P: 503.517.2700
PO BOX 196