Search Engine Optimization

Search Engine Optimization (SEO) is a process by which a website is continually evaluated and edited in order to improve its visibility in search engines. Having a great website is important, but getting people to that website can be even more important.

Every day, millions of people perform Internet searches on sites like Google.com, Yahoo.com and Bing.com looking for products, services and information. Your site may have just the product or service people are looking for, but if search engines can’t understand the content on your web pages, it will be difficult to get your site indexed so that it shows up for related searches.

At cascade, we take a holistic approach to Search Engine Optimization. We understand that not every website is the same and cater each campaign to the specific needs of the client.

Our Search Engine Optimization approach includes:

• Keyword Research
• SEO Strategy Guide
• Execution of SEO Recommendations
• Measuring Results

Keyword Research:

Keyword Research is an essential first step to any Search Engine Optimization campaign.

Keyword Research is the process by which online search data is culled and analyzed in order to identify those terms and phrases that will yield the greatest exposure with the highest level of relevancy to your site.

In other words, if you are to connected with your audience, you first must ensure that you’re speaking their language. What terms and phrases are most popular amongst your audience? How are your most qualified prospects searching for your products or services?

Our Keyword Research document will present you with a clear list of high-volume, high-trafficked search terms--not only relevant to your industry, but to your company--with commentary on all of the subtleties that accompany them. Once delivered, you'll have a document which you can then reference over and over again as you work your way through the varying stages of your SEO campaign.

SEO Strategy Guide:

Once your Keyword Research has been conducted, the next step is to assess where your site stands in terms of Search Engine Friendliness (SEF). Can search engines easily crawl your site? Are you leveraging every opportunity to ensure that search engines understand the content presented on your web pages?

Our SEO Strategy Guide will provide commentary on all critical areas of your site’s SEF, touching on such high-level topics as effective copy writing techniques down to as granular a level as proper header tag implementation. We identify what your site may be doing right and provide recommendations to improve where your site may need a little extra help. As always, the end goal is to ensure that your site is poised to show up as high in search engine results as possible and that your company is seeing highly-qualified traffic.

Execution of SEO Recommendations:

There will always be varying degrees of difficulty when it comes to anything related to Search Engine Optimization and we understand that some clients are more hands-on than others. Therefore, whenever there are opportunities to execute recommendations outlined within the SEO Strategy Guide, we encourage our clients to roll up their sleeves and dive right in. But for those clients who’d prefer a professional to handle these responsibilities, we at cascade will always make our services available to assist in executing the work described within the SEO Strategy Guide.

Measuring Results:

Investing in an SEO campaign only makes sense if you believe it will yield a significant ROI. Whether your site already employs an analytics software package or if we need to install one, cascade will help you understand and interpret your data before, during, and after each phase of your campaign. As you begin to understand what your site’s data is telling you about the quantity and quality of the leads it is generating, we believe you will continue to appreciate the value inherent to the process of Search Engine Optimization.