Cascade Web Portfolio

TWEAK Footwear

Summary

TWEAK left footprints all over the web on their first several days of business creating a social media frenzy. With an ingenious business model, TWEAK leverages the followers of popular social media celebrities or "Internetainers" to supplement a large portion of marketing and product research and design. These social media giants solicit fan ideas for new TWEAK product designs. TWEAK then collects these ideas and produces footwear and apparel based on collective input from their fans. TWEAK's motto: "It's Your Brand", couldn't be more true especially with all of the custom features cascade incorporated into their site via the evergreen CMS. The TWEAK site incorporates a ton of social media and custom user allowing to make their own tweaks to the website. Aside from the Product Manager, here are some custom built modules that help operate the TWEAK site:

Customizable Home Page

One of the coolest features on the site allows users to alter the header colors and upload background images to really make the TWEAK site their own. The footwear newcomer's staff can also easily adjust the appearance of the website through the custom evergreen module "Look and Feel". Here TWEAK site administrators are able to coordinate the look of the website's home page to upcoming product releases and campaigns.

Social Media Feed

Another way site visitors can interact with the website is by viewing their tweets and Facebook posts through a live feed on the home page. Whether its fans talking about new design ideas or how awesome the latest product was, you'll always see something new when visiting the TWEAK website.

Purchase Options

TWEAK provides their customers with two different purchase methods. Customers are able to checkout via Authorize.net or PayPal providing a comfortable purchasing experience for all. Both methods are fully integrated within the front and back end of the website. Each product order is neatly stored within the evergreen CMS allowing TWEAK staff to have full control over the management, order fulfillment and shipping processes all in once place.

Results

Upon product launch TWEAK barely went 4 minutes without a sale and had comments pouring in from every corner of the social media space. We are extremely excited to be such an integral part of TWEAK's success and can't wait for the launch of their next product. For insight on TWEAK business strategy, read more on the cascade blog.