TWEAK left footprints all over the web on their first several days of business creating a social media frenzy. With an ingenious business model, TWEAK leverages the followers of popular social media celebrities or "Internetainers" to supplement a large portion of marketing and product research and design. These social media giants solicit fan ideas for new TWEAK product designs. TWEAK then collects these ideas and produces footwear and apparel based on collective input from their fans. TWEAK's motto: "It's Your Brand", couldn't be more true especially with all of the custom features cascade incorporated into their site via the evergreen CMS. 

Since TWEAK's launch, cascade has evolved the site to include custom and PayPal driven ecommerce, order/shipping oversight, product management, and social media integration.