Cascade Web Portfolio

Tecnica USA / Blizzard Sport USA

Summary

Sister companies Tecnica Ski Boots and Blizzard Skis have always given the web the consideration it deserves as a marketing channel. With every new line, comes a new fresh web design, intended to promote their brands as innovative and progressive. But this year, the duo pushed even harder into the online space by not only redesigning their consumer sites, but by introducing a new dealer site, blog, and 'Pro' extranet. The two companies understand that their business relies on the support of a variety of groups and has taken the steps necessary to cater to each. This year marks another in a series of big steps forward for the industry leaders Tecnica and Blizzard. Check out the video below for a few project highlights and a peek into the technology running them.