Cascade Web Portfolio

Sokol Blosser Winery

Summary

The Sokol Blosser Winery had a few goals for their new website: streamline their online order process,  promote their Cellar Club and instill a more modern design. We were able to solve each of these issues by building the new site on the evergreen CMS platform and using brandlive as a new communication tool.

Streamline Online Order Process

Prior to the new site, Sokol Blosser was at a point with their online purchases that many companies reach: The process was a labyrinth of tasks yet their team had it down to a science and was reluctant to move on. Following an informative session with the Sokol Blosser staff, we collectively decided to integrate a professional order and fulfillment solution which streamlined the entire purchase process. In addition, we created modules in evergreen that now communicate orders to inventory and allow their staff to manage how their products appear on the front end.

Promote Cellar Club

The Sokol Blosser's receive a lot of orders from repeat purchases and their Cellar Club members. Their goal is to increase memberships and reward those already enrolled in the Cellar Club. Therefore, we developed a editable call-to-action (CTA) on the home page and several on a Cellar Club specific page. As an added benefit to the Cellar Club, Sokol Blosser will be using brandlive to provide a unique and interactive experience for their members across the country. Upcoming sessions will include wine tastings and information on vineyard management and winemaking techniques

Instill Modern Design

“If it ain't broke don't fix it”. Right?...not necessarily. The previous Sokol Blosser site was in need of a new design to excite current customers and attract new ones. Fiction, our design partner on this project, created a beautiful environment and style guide for the site that truly connected with the Sokol Blosser brand. The Sokol Blosser staff is also able to update the content, images and site pages through the evergreen CMS to refresh the look and feel of the website. Most noticeable would be the home page scrolling images, news/events pages and blog which can all be edited in the admin.