Cascade Web Portfolio

Serotta Sport

Summary

Serotta's new website matches the professional and performance heavy nature of the cycling giant. The American based manufacturer is known for their custom built racing cycles and revolutionary fitting system. Its no secret that we're huge bike enthusiasts here at Cascade so building the new site for Serotta was a dream come true.

Serotta bikes are hand crafted to fit the exact specifications of their rider. As with all our sites, we took this same approach when developing the new website on the evergreen CMS platform. Through a tri-tiered navigation menu, website visitors can experience Serotta's custom production processes such as their Fit System, Serotta Paint Program and will soon be able to track their bike through various levels of production. Serotta also shows off the end product through the custom bike gallery managed in the CMS.

Serotta has taken huge steps to reach out to its customers in recent years. Their new website integrates all of whats happening in the world of Serotta through their News, Events and Blog Modules, owner profiles and services, and Serotta Forum.

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For a sneak peek on our visit to the Serotta HQ, check out the cascade blog.