Cascade Web Portfolio

Nasoya Wrappy Hour

Summary

Nasoya's Wrappy Hour website was our second brand party website, in which we collaborated with AMP Agency. With a very similar strategy to Vh1 Loves Me, the Wrappy Hour campaign allows brand loyalists to host parties centered around sharing the brand with friends both in their kitchens and on the web.

Nasoya provided party hosts with "goody bags" filled with recipes, Nasoya products, a Wrappy Hour aprons and other party favors.  In addition, hosts and party goers are encouraged to share their party photos, stories and recipes via cascade's evergreen CMS based party hub. This creative user engagement project allows Nasoya to connect with their fans on a personal level and reap the benefits of customer created social media content generated on the website.

Whether inviting friends, blogging or sharing party photos, Nasoya Wrappy Hour includes several user intuitive modules custom to the site.

Hosts manager

Each host's name and email are stored in the admin viewable by Nasoya project managers.

Email invites

Party invites come in all shapes and sizes. We gave party hosts a e-vite template allowing them to invite friends via email directly from the site simply by inserting (one at a time or mass insert) names, address and a custom message. The e-vite provides a link to their host's party blog and allows guests to RSVP. This web based template ensures Nasoya's brand message was consistent across all e-vites and gives hosts an opportunity to add a personal touch to their invitations.

Wrappy Hour Blog

The blog lets hosts share their cooking ideas with guests, party photos and experiences from their Wrappy Hour. Users can comment on blog posts as well.

Photo Gallery

The custom photo gallery allows Wrappy Hour hosts to show off their cooking skills. Users can create their own party photo gallery and upload photos directly through the website.


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