Cascade Web Portfolio

DreamWorks - How to Train Your Dragon

Summary

Dreamworks and Paramount Pictures deployed a massive marketing campaign for their animated feature film “How to Train Your Dragon”, and cascade was more than happy to be a part of it. Through a partnership with Boston based AMP Agency, we developed a contest and sweepstakes website for the film where fans were asked to submit home made videos of their dragon taming skills. The website integrated social media channels to help engage the visitors as well as leverage their communities for viral marketing.

The evergreen CMS made site and registrant management a breeze. Submissions inputted via the custom form were automatically and securely recorded in evergreen along with their form validated information. This allowed the website managers to track entries for analytical purposes, managing submissions and export registrant lists with the click of a button.

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For more on cascade's work on the contest site, visit our blog.