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One of the worst things a company can do with their website is get complacent about it. You should consider your website as a direct extension of your business. For many people, your website will serve as your first point of contact. If your website's news feed hasn't been updated for months or your whole design looks seriously outdated, your company begins to send the message that its slow, stale and not up to speed with the market. They'll look elsewhere and you've just lost a prospect, partner or customer.

 

Longtime CWD client Advanced American Construction, Inc. (AAC) recognized this truth and just recently completed the implementation of a brand new design for their company website (www.callaac.com). Their old design was showing signs of age and if they were going to continue competing for visitor's attention online, they knew they needed a fresher look.

 

The new design employs a bolder color scheme, a reemphasis on photography, and brand new Flash elements. Their new site shows signs of activity, life, and progress and encourages visitors to return.

 

For some, a complete site redesign would seem excessive or unnessecary. For AAC, its just one more move in their continously-progressive online marketing strategy.