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In a revolutionary breakthrough, Cascade Web Development has developed a new e-commerce engine that smells like money. You would not believe the results. Every time BaileyWorks logs into Evergreen to check their latest sales reports, the clean crisp 'cent' of money emits from the vents on their machine. "It's like walking into the US Treasury every day" said Emily Bailey. "You thought coffee helped you wake up, try cold hard cash." Cascade Web Development has patented the technology and plans to make it available for more than most can afford.

Actually, the satirical culture of BaileyWorks and Frank Creative, a long time Cascade Web Development partner, rubbed off on us a little when we started this article. There is no e-commerce engine that smells like $$. However, their is an e-commerce engine that is 100% customized to a specific way of selling. Frank Creative and BaileyWorks came to us with the desire to challenge the traditional norms of e-commerce, without getting in the way of sales growth. This type of request is no small challenge--as most e-commerce managers well know. Standard, predictable experiences sell products on the web. As soon as the customer feels alienated or unfamiliar with the process, they leave. So a fine line is established between risk and reward. We feel that we have accomplished a sustainable balance and the coming months of analytics will tell.

Building on the power of Evergreen, the BaileyWorks site uses the Evergreen Products Module, Shopping Cart Module and the user-content driven Film Manager. In addition most pages have specific page layouts which are still powered by the incredibly powerful backend Content Manager.

Stay tuned in the weeks to come for a related blog post and portfolio item. But for now, try catching a fiscal whiff at www.baileyworks.com!